Green, grassy, aggressively acidic and often unripe Sauvignon Blanc was all the rage in the Southern Hemisphere, until a few prominent wine critics pointed out that unripe ‘Sauvy’ was just too green and too aggressive and so, riper, richer more tropical and passionfruit style Sauvignon Blanc were soon demanded by the market. The all of a sudden ‘unoaked Chardonnay’ was a thing! Eventually wine producers and consumers alike worked out that a little oak was not a bad thing and something of a balance was desired in these wines as well as in their markets. That was until some influential wine scribes pointed out it that often these wines were just way too oaky and lacking in quality fruit. However drinking the right wines and buying the right brands can at times appear to be just as important to some consumers as enjoyment of the wines themselves.įor a time, Chardonnay was the favourite wine of the New World, rich and creamy with ripe peach and butterscotch flavours drowned in buttery, nutty, smoky, toasty new oak. Eventually, people seem to work out what wines they like to drink and that what they prefer might depend on who they are with, what they are eating, what time of day it is or whatever the occasion. Take for example some of the markets in Asia, where it seemed that everyone started out drinking Bordeaux until a movement turned its attention to Burgundy and that set off the ripples of change and very quickly it was Burgundy on everyone’s lips and shopping lists. In fact, it seems as soon as there is literally too much of a good thing, our tastes turn in a different direction, desiring that which we are yet to attain. “Nothing great in the world was accomplished without passion.”Ĭonsumer preferences in wine are a bit like hem-lines in the fashion industry, just as sure as they will rise, they will one day come back down again, for every action there is an opposing reaction.
0 kommentar(er)
